#financial services #payments #marketing #communications #stablecoins #tokenization #blockchain #cbdc #micar #businessdevelopment #frankfurt
Financial Services Infrastructure Provider, Frankfurt a. M.
Our client
Our client is a forward-thinking infrastructure provider dedicated to enabling secure on-chain payments. On its journey to becoming a BaFin-regulated entity, the company focuses on issuing a MiCAR-compliant EUR-denominated stablecoin ensuring maximum security, transparency, and regulatory conformity for financial transactions. Backed by a consortium of industry-leading partners, our valued client offers profound financial expertise, global market reach, and reliable infrastructure to drive the institutional adoption of tokenized assets and to bridge the gap between traditional and digital financial ecosystems.
Your responsibilities
- Lead cross-functional teams, develop and implement comprehensive marketing strategies, and execute campaigns across digital, content, and event marketing channels.
- Organize and manage international events to strengthen global presence while representing the company at key industry forums to enhance brand visibility in the blockchain and financial technology sector.
- Oversee the development of compelling content for various platforms, including websites, social media, and press releases.
- Build and maintain strong relationships with media outlets, industry influencers, and strategic partners to amplify the company’s brand voice.
- Support the CEO in stakeholder management and investor relations by preparing reports and presenting key findings on campaign performance, brand reach, and marketing ROI.
- Monitor industry trends and competitive landscape and provide actionable insights to the senior leadership team.
Your Know-how
- More than 5 years of experience in a marketing and communications role with significant business development responsibility, preferably within the blockchain, fintech or financial services sector.
- Bachelor’s degree in marketing, communications, business or a related field; an advanced degree (e.g. MBA) is a plus.
- Strong understanding of Web3, blockchain technologies, and financial markets as well as proficiency in marketing analytics tools and CRM systems.
- Excellent communication, analytical, and organizational skills with a proven track record of successful marketing campaigns.
- Demonstrated ability to manage marketing efforts for international events and adapt strategies for diverse markets.
- Excellent command of the German and English language.
What you can expect
Reporting directly to the CCO, you will play a crucial role in shaping our client’s marketing strategy, increasing brand visibility, and positioning the company as a leader in the blockchain and digital payments ecosystem. Thus, it is a unique opportunity to promote the acceptance of tokenized assets on a global scale and to be part of a collaborative and innovative environment.
As part of a well-rehearsed team, you will shape the future of digital finance, work alongside with industry leaders in finance, engineering, and digital assets, and thrive in an inclusive environment that celebrates diversity and innovation. You will also have the opportunity to work on cutting-edge projects in Stablecoins, CBDCs, and Tokenized Deposits.
Become part of a successful team now!
Take the first step and get in touch with us:
Patrick Krieg • Managing Partner • gnitlusnoc.rewotthgil@boj
